5 tricks Apple, Nike and McDonald’s are doing on you.

  If you have read this blog, you somehow know that I’m passionate about finding out what triggers human behaviour to buy products or to choose one brand over others.  My passion led me to find sensory marketing which is the topic behind every post I make.   Doing my research, I often find out…

How to boost your Sales

  Consumers are being bombarded with the introduction of several thousand new brands per year.  This leaves brands with fewer consumers paying attention. When price and quality are often the same, brands need to differentiate from competitors, brands need to be innovative in the way they connect to people as the average ad exposure per…

The top 5 ads from SuperBowl 2018 you shouldn’t miss.

Ok, ok, so the Eagles from Philly won the 2018 Super Bowl (Congrats Philly, I guess I should say???)… To be frank I couldn’t care less about the game, (sorry for the football fans out there) for starters football doesn’t exist in my country. We LIKE SOCCER. In fact, we Colombians are quite passionate about it…

How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

O Sole Mio – Visit Naples

I recently visited the city of Naples in Italy and I was greatly surprised to find such a beautiful place. Naples is located in the south of Italy and it goes back to the 9th century B.C, for many of you who might not know (don’t worry I was one of them too) Naples means…

It’s simple, but works

I was walking in Chelsea the other day with my friend and we suddenly start smelling something so good that it immediately caught our attention. We had to stop and find out where this smell was coming from. Turns out, we were passing by PENHALIGON’S. For the people who are not familiar with the brand,…

Why SM matters in Retail?

In an era where customization is crucial, sensory marketing plays an important role to make people feel special. Although A will smell the same aroma as B, A and B will not feel the same about that aroma. When you connect with people and evoke their feelings people are more likely to make a purchase….

Yoga in 5 cities

I discovered Yoga back in 2015 in my hometown, Bucaramanga, Colombia. I heard about it several times before but I guess I was not ready for it. I’ve always been the anxious type, I overthink and I analyse everything a million times, in the spring of 2015 I was going through a rough patch so…

Oh It is Christmas ads Season – My Top 5 Ads.

You gotta love Christmas, don’t you? It is the time of the year where mostly everyone is happy, Michael Buble is in the air, you start re-watching for the hundredth time Home Alone or if you are in Britain; Love Actually. Stores like Pret- A-Manger, Starbucks and Costa bring out their big guns and they…

Thinking beyond CLV – Customer Lifetime Value

Customer lifetime value, also known as CLV is the total value of a customer to a business over the entirety of their relationship. This metric, help companies know how much “value”, a customer will bring and it will also help them understand for how long they will want to keep a relationship with that customer…

Family: Our biggest Influencers

There are 5 steps in the consumer decision-making process 1. Needs recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision and 5. Post-purchase evaluation. Every customer goes through this steps when they are faced with the decision of what to buy. Throughout this five steps, we are influenced by our reference groups and…

It all starts in the brain.

It all starts in the brain. The following Figure  shows how different parts of the brain are in charge of each one of the five senses. The occipital lobe manages the vision, the parietal lobe controls the gustatory and the tactile senses, the frontal lobe is where the olfactory sense is located and lastly the…