Oh It is Christmas ads Season – My Top 5 Ads.

You gotta love Christmas, don’t you? It is the time of the year where mostly everyone is happy, Michael Buble is in the air, you start re-watching for the hundredth time Home Alone or if you are in Britain; Love Actually. Stores like Pret- A-Manger, Starbucks and Costa bring out their big guns and they…

Thinking beyond CLV – Customer Lifetime Value

Customer lifetime value, also known as CLV is the total value of a customer to a business over the entirety of their relationship. This metric, help companies know how much “value”, a customer will bring and it will also help them understand for how long they will want to keep a relationship with that customer…

Family: Our biggest Influencers

There are 5 steps in the consumer decision-making process 1. Needs recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision and 5. Post-purchase evaluation. Every customer goes through this steps when they are faced with the decision of what to buy. Throughout this five steps, we are influenced by our reference groups and…

It all starts in the brain.

It all starts in the brain. The following Figure  shows how different parts of the brain are in charge of each one of the five senses. The occipital lobe manages the vision, the parietal lobe controls the gustatory and the tactile senses, the frontal lobe is where the olfactory sense is located and lastly the…

Your irrational purchases

Customers make irrational decisions just because of the way a brands connect with them. A specific sound, vacillate consumers mood. An upbeat top 40 song in a clothing store will make customers feel better while shopping and as they are happy and relax the sales will increase. Practical aroma selection can increase traffic in a store,…

Did you know

Did you know the crunch of the Kellogg’s cornflake was carefully developed in sound labs?  By introducing a distinctive sound to its breakfast cereal, the company integrated four senses into its product: taste, touch, sight and sound (Dollar and Sense article, 2009, Blue print) #DareToSense

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…

A great example

#DareToSense This is one perfect example of a retailer store using sensory marketing. Watch out this quick video.  

Sensory Marketing

Have you seen how different stores put little items right next to the cashier? Have you ever visited a store that makes you feel really uncomfortable? Have you ever associated a brand or a product with a particular smell? Do you notice the music in the stores? Have you ever considered that brands might be manipulating…