5 tricks Apple, Nike and McDonald’s are doing on you.

  If you have read this blog, you somehow know that I’m passionate about finding out what triggers human behaviour to buy products or to choose one brand over others.  My passion led me to find sensory marketing which is the topic behind every post I make.   Doing my research, I often find out…

The top 5 ads from SuperBowl 2018 you shouldn’t miss.

Ok, ok, so the Eagles from Philly won the 2018 Super Bowl (Congrats Philly, I guess I should say???)… To be frank I couldn’t care less about the game, (sorry for the football fans out there) for starters football doesn’t exist in my country. We LIKE SOCCER. In fact, we Colombians are quite passionate about it…

How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

Yoga in 5 cities

I discovered Yoga back in 2015 in my hometown, Bucaramanga, Colombia. I heard about it several times before but I guess I was not ready for it. I’ve always been the anxious type, I overthink and I analyse everything a million times, in the spring of 2015 I was going through a rough patch so…

Oh It is Christmas ads Season – My Top 5 Ads.

You gotta love Christmas, don’t you? It is the time of the year where mostly everyone is happy, Michael Buble is in the air, you start re-watching for the hundredth time Home Alone or if you are in Britain; Love Actually. Stores like Pret- A-Manger, Starbucks and Costa bring out their big guns and they…

Thinking beyond CLV – Customer Lifetime Value

Customer lifetime value, also known as CLV is the total value of a customer to a business over the entirety of their relationship. This metric, help companies know how much “value”, a customer will bring and it will also help them understand for how long they will want to keep a relationship with that customer…

Family: Our biggest Influencers

There are 5 steps in the consumer decision-making process 1. Needs recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision and 5. Post-purchase evaluation. Every customer goes through this steps when they are faced with the decision of what to buy. Throughout this five steps, we are influenced by our reference groups and…