Your irrational purchases

Customers make irrational decisions just because of the way a brands connect with them. A specific sound, vacillate consumers mood. An upbeat top 40 song in a clothing store will make customers feel better while shopping and as they are happy and relax the sales will increase. Practical aroma selection can increase traffic in a store,…

Did you know

Did you know the crunch of the Kellogg’s cornflake was carefully developed in sound labs?  By introducing a distinctive sound to its breakfast cereal, the company integrated four senses into its product: taste, touch, sight and sound (Dollar and Sense article, 2009, Blue print) #DareToSense