Have you seen how different stores put little items right next to the cashier? Have you ever visited a store that makes you feel really uncomfortable? Have you ever associated a brand or a product with a particular smell? Do you notice the music in the stores? Have you ever considered that brands might be manipulating your purchasing experience through different techniques? ….This is what this blog is all about!!!
A technique that is called SENSORY MARKETING and how different brands use it to influence your behaviour when you are purchasing.
If you want to read more, make sure you see my next post.