How to boost your Sales

  Consumers are being bombarded with the introduction of several thousand new brands per year.  This leaves brands with fewer consumers paying attention. When price and quality are often the same, brands need to differentiate from competitors, brands need to be innovative in the way they connect to people as the average ad exposure per…

The top 5 ads from SuperBowl 2018 you shouldn’t miss.

Ok, ok, so the Eagles from Philly won the 2018 Super Bowl (Congrats Philly, I guess I should say???)… To be frank I couldn’t care less about the game, (sorry for the football fans out there) for starters football doesn’t exist in my country. We LIKE SOCCER. In fact, we Colombians are quite passionate about it…

How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

It’s simple, but works

I was walking in Chelsea the other day with my friend and we suddenly start smelling something so good that it immediately caught our attention. We had to stop and find out where this smell was coming from. Turns out, we were passing by PENHALIGON’S. For the people who are not familiar with the brand,…

Yoga in 5 cities

I discovered Yoga back in 2015 in my hometown, Bucaramanga, Colombia. I heard about it several times before but I guess I was not ready for it. I’ve always been the anxious type, I overthink and I analyse everything a million times, in the spring of 2015 I was going through a rough patch so…

Family: Our biggest Influencers

There are 5 steps in the consumer decision-making process 1. Needs recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision and 5. Post-purchase evaluation. Every customer goes through this steps when they are faced with the decision of what to buy. Throughout this five steps, we are influenced by our reference groups and…

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…

A great example

#DareToSense This is one perfect example of a retailer store using sensory marketing. Watch out this quick video.