How to boost your Sales

  Consumers are being bombarded with the introduction of several thousand new brands per year.  This leaves brands with fewer consumers paying attention. When price and quality are often the same, brands need to differentiate from competitors, brands need to be innovative in the way they connect to people as the average ad exposure per…

How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

It’s simple, but works

I was walking in Chelsea the other day with my friend and we suddenly start smelling something so good that it immediately caught our attention. We had to stop and find out where this smell was coming from. Turns out, we were passing by PENHALIGON’S. For the people who are not familiar with the brand,…

Why SM matters in Retail?

In an era where customization is crucial, sensory marketing plays an important role to make people feel special. Although A will smell the same aroma as B, A and B will not feel the same about that aroma. When you connect with people and evoke their feelings people are more likely to make a purchase….

It all starts in the brain.

It all starts in the brain. The following Figure  shows how different parts of the brain are in charge of each one of the five senses. The occipital lobe manages the vision, the parietal lobe controls the gustatory and the tactile senses, the frontal lobe is where the olfactory sense is located and lastly the…

Your irrational purchases

Customers make irrational decisions just because of the way a brands connect with them. A specific sound, vacillate consumers mood. An upbeat top 40 song in a clothing store will make customers feel better while shopping and as they are happy and relax the sales will increase. Practical aroma selection can increase traffic in a store,…

Did you know

Did you know the crunch of the Kellogg’s cornflake was carefully developed in sound labs?  By introducing a distinctive sound to its breakfast cereal, the company integrated four senses into its product: taste, touch, sight and sound (Dollar and Sense article, 2009, Blue print) #DareToSense

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…

A great example

#DareToSense This is one perfect example of a retailer store using sensory marketing. Watch out this quick video.  

Sensory Marketing

Have you seen how different stores put little items right next to the cashier? Have you ever visited a store that makes you feel really uncomfortable? Have you ever associated a brand or a product with a particular smell? Do you notice the music in the stores? Have you ever considered that brands might be manipulating…