How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

O Sole Mio – Visit Naples

I recently visited the city of Naples in Italy and I was greatly surprised to find such a beautiful place. Naples is located in the south of Italy and it goes back to the 9th century B.C, for many of you who might not know (don’t worry I was one of them too) Naples means…

It’s simple, but works

I was walking in Chelsea the other day with my friend and we suddenly start smelling something so good that it immediately caught our attention. We had to stop and find out where this smell was coming from. Turns out, we were passing by PENHALIGON’S. For the people who are not familiar with the brand,…