5 tricks Apple, Nike and McDonald’s are doing on you.

  If you have read this blog, you somehow know that I’m passionate about finding out what triggers human behaviour to buy products or to choose one brand over others.  My passion led me to find sensory marketing which is the topic behind every post I make.   Doing my research, I often find out…

Your irrational purchases

Customers make irrational decisions just because of the way a brands connect with them. A specific sound, vacillate consumers mood. An upbeat top 40 song in a clothing store will make customers feel better while shopping and as they are happy and relax the sales will increase. Practical aroma selection can increase traffic in a store,…