How to boost your Sales

  Consumers are being bombarded with the introduction of several thousand new brands per year.  This leaves brands with fewer consumers paying attention. When price and quality are often the same, brands need to differentiate from competitors, brands need to be innovative in the way they connect to people as the average ad exposure per…

Oh It is Christmas ads Season – My Top 5 Ads.

You gotta love Christmas, don’t you? It is the time of the year where mostly everyone is happy, Michael Buble is in the air, you start re-watching for the hundredth time Home Alone or if you are in Britain; Love Actually. Stores like Pret- A-Manger, Starbucks and Costa bring out their big guns and they…

Your irrational purchases

Customers make irrational decisions just because of the way a brands connect with them. A specific sound, vacillate consumers mood. An upbeat top 40 song in a clothing store will make customers feel better while shopping and as they are happy and relax the sales will increase. Practical aroma selection can increase traffic in a store,…