5 tricks Apple, Nike and McDonald’s are doing on you.

  If you have read this blog, you somehow know that I’m passionate about finding out what triggers human behaviour to buy products or to choose one brand over others.  My passion led me to find sensory marketing which is the topic behind every post I make.   Doing my research, I often find out…

How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…