It’s simple, but works

I was walking in Chelsea the other day with my friend and we suddenly start smelling something so good that it immediately caught our attention. We had to stop and find out where this smell was coming from. Turns out, we were passing by PENHALIGON’S. For the people who are not familiar with the brand,…

Yoga in 5 cities

I discovered Yoga back in 2015 in my hometown, Bucaramanga, Colombia. I heard about it several times before but I guess I was not ready for it. I’ve always been the anxious type, I overthink and I analyse everything a million times, in the spring of 2015 I was going through a rough patch so…

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…