5 tricks Apple, Nike and McDonald’s are doing on you.

  If you have read this blog, you somehow know that I’m passionate about finding out what triggers human behaviour to buy products or to choose one brand over others.  My passion led me to find sensory marketing which is the topic behind every post I make.   Doing my research, I often find out…

How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

Oh It is Christmas ads Season – My Top 5 Ads.

You gotta love Christmas, don’t you? It is the time of the year where mostly everyone is happy, Michael Buble is in the air, you start re-watching for the hundredth time Home Alone or if you are in Britain; Love Actually. Stores like Pret- A-Manger, Starbucks and Costa bring out their big guns and they…

Thinking beyond CLV – Customer Lifetime Value

Customer lifetime value, also known as CLV is the total value of a customer to a business over the entirety of their relationship. This metric, help companies know how much “value”, a customer will bring and it will also help them understand for how long they will want to keep a relationship with that customer…

Family: Our biggest Influencers

There are 5 steps in the consumer decision-making process 1. Needs recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision and 5. Post-purchase evaluation. Every customer goes through this steps when they are faced with the decision of what to buy. Throughout this five steps, we are influenced by our reference groups and…

Your irrational purchases

Customers make irrational decisions just because of the way a brands connect with them. A specific sound, vacillate consumers mood. An upbeat top 40 song in a clothing store will make customers feel better while shopping and as they are happy and relax the sales will increase. Practical aroma selection can increase traffic in a store,…

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…