Family: Our biggest Influencers

There are 5 steps in the consumer decision-making process 1. Needs recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision and 5. Post-purchase evaluation. Every customer goes through this steps when they are faced with the decision of what to buy. Throughout this five steps, we are influenced by our reference groups and…

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people‚Äôs behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…