How to boost your Sales

  Consumers are being bombarded with the introduction of several thousand new brands per year.  This leaves brands with fewer consumers paying attention. When price and quality are often the same, brands need to differentiate from competitors, brands need to be innovative in the way they connect to people as the average ad exposure per…

How Dunkin Donuts is getting you to buy more coffee

If you have been reading my blog, by now you know that several companies use Sensory Marketing to trigger more customers to buy whatever they sell. The tactics are as simple as placing cheap products next to the cashier line or as sophisticated as using sound marketing to add a vibration to the engine of…

It’s simple, but works

I was walking in Chelsea the other day with my friend and we suddenly start smelling something so good that it immediately caught our attention. We had to stop and find out where this smell was coming from. Turns out, we were passing by PENHALIGON’S. For the people who are not familiar with the brand,…

Oh It is Christmas ads Season – My Top 5 Ads.

You gotta love Christmas, don’t you? It is the time of the year where mostly everyone is happy, Michael Buble is in the air, you start re-watching for the hundredth time Home Alone or if you are in Britain; Love Actually. Stores like Pret- A-Manger, Starbucks and Costa bring out their big guns and they…

Thinking beyond CLV – Customer Lifetime Value

Customer lifetime value, also known as CLV is the total value of a customer to a business over the entirety of their relationship. This metric, help companies know how much “value”, a customer will bring and it will also help them understand for how long they will want to keep a relationship with that customer…

What do you believe?

Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.   Companies in the retail industry such as Williams-Sonoma…