Sensory marketing can be defined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.
Companies in the retail industry such as Williams-Sonoma and Abercrombie & Fitch are using different sensory strategies to trigger different senses and evoke certain feelings in their customers which ultimately persuade a purchase.
But not only have those companies used it, in fact a lot of brands implement sensory marketing as part their strategy because they believe it works. They believe it increases brand awareness and they also believe that creating better experiences for the customer will generate or even increase in-stores sales. #DareToSense
Watch this Tedtalk by the unique and only Simon Harrop