What do you believe?

Sensory marketing can be 84cd77bbaee1049d52d5de12ae8772afdefined by the different sensory techniques a brand uses to persuade a customer to purchase something. In other words sensory marketing allows marketers to trigger the brains to alter people’s behaviors through their five different senses: Olfactory, Auditory, Gustatory, Tactile and Vision.


Companies in the retail industry such as Williams-Sonoma and Abercrombie & Fitch are using different sensory strategies to trigger different senses and evoke certain feelings in their customers which ultimately persuade a purchase.


But not only have those companies used it, in fact a lot of brands implement sensory marketing as part their strategy because they believe it works. They believe it increases brand awareness and they also believe that creating better experiences for the customer will generate or even increase in-stores sales. #DareToSense





Watch this Tedtalk by the unique and only Simon Harrop




6 Comments Add yours

  1. crmartha says:

    Really nice!!! I definitely believe that smell can influence consumer purchase behavior!


    1. I totally agree and I think we as marketers have a responsibility to involve the 5 senses in our marketing strategies.

      Liked by 1 person

  2. Charlotte says:

    Last week at the pier I smelled hot chocolate all around me and even if I was aware that it was a marketing influence I still wanted to buy one ;)! It’s so effective!


    1. Isn’t it insane how our purchase experience is a product of marketers inceptions? 😉


  3. linktosarah says:

    Good article and interesting video. Love to hear more!


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